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Growth and Digital Solutions

Growth built on trusted relationships.

Hospice growth starts with trust, not ads. HospiNotes strengthens your connections through specialized referral development, digital presence, and source tracking.

Book a growth consultationExplore the growth program
referral to admission conversion
ADCthat grows quarter over quarter
Clinical professional, hospital & SNF outreachone team owning your referral engine

A growth plan tailored to your referral market

We analyze your local network to organize liaison outreach, build online trust with families, and use referral data to focus your team where it matters most.

01 · Referral Development

Referral development that earns the next call

A strong referral network is built through useful contact, reliable follow through and a clear understanding of what each partner needs from your agency. We help your liaison team manage those relationships with discipline while keeping every interaction respectful and relevant.

Clinical professional and hospital outreach that keeps your agency visible to the people deciding where patients go next.
SNF and ALF relationships built through regular contact, staff education and dependable follow up.
Discharge planner engagement focused on responsiveness, availability and confidence in the handoff.
Community education that helps your agency become a trusted resource before a referral is ever needed.
Map your referral network
New referral. SNF partnerRiverside Care · case manager intro
Logged
Clinical professional touchpoint loggedNolan · in service scheduled
Nurtured
Admission convertedReferral → intake in 2 days
Admitted
Website refresh, liveFamilies first, mobile, fast
Launched
Local SEO. "hospice near me"Ranking in your service area
Rising
New 5 star reviewFamily of a recent patient
Published
02 · Digital Presence

A digital presence that reassures families before they call

Families often look up a hospice within minutes of hearing its name. What they find should feel clear, calm and credible. We build the website, local visibility and reputation support that help families understand who you are and feel comfortable taking the next step.

A clear, mobile friendly website that explains care without overwhelming families.
Local SEO that helps your agency appear when caregivers search for hospice in your service area.
Review and reputation support that makes it easier to gather feedback and respond with care.
Educational content that answers common questions and helps families prepare for difficult decisions.
Review your online presence
03 · Attribution and ROI

See which relationships are leading to admissions

Referral activity only becomes useful when it can be connected to an admission. We track the source, the follow up and the outcome so leadership can see which clinical professionals, facilities and campaigns are contributing to census growth and which ones are simply consuming time.

Every referral linked to its source, from clinical professional office and facility partner to search, website or campaign.
Referral to admission conversion reviewed by source, liaison and service area.
Monthly reporting that shows where admissions are increasing, slowing or being lost.
Outreach time and marketing spend reallocated toward the sources that consistently produce qualified referrals.
See the referral tracking workflow
Top source. Mercy Hospital28 referrals · 71% converted
Priority
Low ROI, print ad spend2 admissions this quarter
Reallocate
Monthly source reportADC +12% · LOS trend by source
Sent
Growth and Digital Solutions

Build a referral program your team can sustain

We will review your service area, current referral sources, liaison workflow and digital presence, then show where a more consistent program could improve admissions without changing the way your agency cares for families.

Book a growth consultationExplore the CRM

The parts of hospice growth we manage for you

One team coordinates the materials, outreach, campaigns and reporting behind the program so your agency is not managing separate vendors or disconnected activity.

Brand and referral materials

Clear, consistent materials for clinical professionals, facilities and families that reflect the standard of care your agency provides.

Liaison program support

Account planning, visit preparation, follow up structure and relationship tracking for clinical professionals, hospitals, SNFs and ALFs.

Search and local visibility

Website, local SEO and paid campaigns focused on the families and referral partners within your service area.

Reviews and reputation support

A respectful process for gathering feedback, responding to reviews and protecting the reputation your care team has earned.

Calculate your census growth potential.

Use your current monthly referrals, conversion rate and average revenue per admission to estimate the effect of a modest improvement. During a consultation, we replace the assumptions with your actual service area, payer mix, capacity and length of stay data.

30
55%
$15,000
Estimated annual admissions added
≈ 29

more admissions a year, roughly $432,000 in additional annual revenue.

Illustrative estimate only. Actual results depend on referral quality, market conditions, service capacity, payer mix and the consistency of outreach.

What hospice leaders ask first

Growth should never change the character of the care. These answers explain how the program supports ethical outreach, existing staff and clearer accountability.

Is marketing at odds with the hospice mission?
It should not be. The work is centered on education, responsiveness and trusted referral relationships. The goal is to help appropriate patients reach the right care sooner, not to pressure families or referral partners.
Will this feel sales driven to our referral sources?
No. Outreach is planned around useful contact, timely follow up and the needs of each partner. The liaison is expected to be a resource, not a salesperson.
How quickly should we expect census to change?
That depends on your current referral base, capacity, service area and conversion rate. Some agencies see early movement from existing relationships, while broader market development takes longer. We set a realistic baseline before the work begins.
Do you replace our community liaison?
No. We can support your existing liaison, provide structure to a new team or manage parts of the program where additional capacity is needed. The model is adapted to how your agency already operates.
Can you show which referral sources are actually working?
Yes. Referral source activity is linked to admissions wherever the available data allows it. Reporting shows conversion, trends and follow up by source so leadership can make better decisions.
What about CAHPS and complaint messaging?
We help agencies communicate clearly and respectfully around reviews, feedback and service concerns. Clinical complaints remain with the appropriate agency leadership and compliance process.

What changes with streamlined outreach

★★★★★
Our liaison finally has a clear picture of where admissions are coming from. She knows which hospitals need attention, which relationships are moving and where her week should go.
Executive DirectorMid sized hospice
★★★★★
Families were already searching for us after a referral, but our website did not reflect the care we provide. Once that changed, the calls felt more informed and more confident.
Director of Business DevelopmentMulti branch agency
★★★★★
The biggest difference is consistency. Referral partners hear from us regularly, follow up no longer gets lost and leadership can see what is actually happening.
AdministratorGrowing hospice
Stronger referral to admission conversion
More qualified relationship touchpoints
Clearer visibility into admission sources